Welcome Small Business Owners

I have designed this blog with the small business owner in mind. I know that we all have budgets to work within and I want to help each and every business out there (who wants my help) to find a way to market their business effectively , efficiently, and inexpensively!

You will find that I will be posting free methods to use for marketing your business. I will be posting low-cost methods to use for marketing your business, but I will not post methods that are outrageously priced. Because I feel most of the time you can accomplish your marketing goals without spending a lot of money.

I will also be telling you about the different services that I offer to my clients and all of which are at reasonable rates. My specialty is small business marketing and virtual assistance. I will talk about each of my services individually to give you an idea of what it is that I do for my customers/clients.


Thursday, July 29, 2010

Wonderful Free Business Marketing Tool

Just wanted to mention a great new tool I just found and implemented on my own blogs and wanted to suggest you look into using it for your websites and blogs (if you have a blog!).




This is actually very neat! It is a Search Engine Submission Tool that does all the work for you and believe it or not, it is completely FREE! What a deal, right?



Here are the quick details: This site will submit your website/blog to 145 search engines for you automatically after you fill out a few short details about yourself and your site. It does take a little while for it to upload to all the search engines and it will tell you that it may take 6-8 weeks for your ad to actually appear but hey it's FREE, so who cares!!!

The site even provides Free Web Statistics, provides tools to optimize your website, and best of all just might increase traffic to your website. The time it takes to fill out the short form online is about 6 minutes and then it may take up to 10 minutes for the site to upload your site to all search engines, but it gives you the details on which submissions were successful and which ones failed.



I already did 2 of my blogs in the time it took me to type this blog post.....try it , it certainly can't hurt !!!!

Here is the link to the site again:



Free Automated Search Engine Submission Tool



Let me know if you use it and your results!



Julie

Saturday, July 17, 2010

Looking for a way to earn a few extra dollars?

If you are looking for a simple way to earn a little extra money, try this it is legitimate and it works....I have been doing it for about 3 months now! You Will NOT get rich from this but you may be able to earn enough to pay for your gas for the month and all you have to do is read emails and click on the link to get credit for it!




That's it, nothing more. There is not an obligation to buy anything, no sign up fees, no output of money of any kind! In fact they are offering you a $5 sign up bonus. Free $5 just to sign up to read emails. It doesn't get much better than that!



Here is the banner to click on to sign up and to receive the $5 bonus!





Wednesday, July 14, 2010

Different,Unsual,and Confusing Advice! But so TRUE! Try it and see how great this technique works for you!

This is an article written by Landy Chase, whose information will be posted underneath this post!  Please take the time to read the entire Article because it truely is great advice and if you think about it, it really does make a whole lot of sense!!

Over the last twenty-five years I have heard more than my share of bad ideas when it comes to effective selling.

Here is the worst one that I have ever come across:
“Don’t be an unpaid consultant”.

I was recently reminded of this when I was asked to participate in a phone conference involving one of my clients. The company had a number of their senior executives together for a meeting, and they asked me if I would be willing to join their group for a teleconference during my lunch hour.


Here’s the “catch”, if you prefer to think of it that way: there was no offer of payment for my time; this was “free work” in the form of giving advice. Yes, I was being asked to be the Unpaid Consultant. And, as always, I welcomed the opportunity.



You see, I strongly disagree with the idea that you should avoid being an “unpaid consultant” when you are in sales. In fact, in my opinion, you should do just the opposite. You should strive, every day, to be the Unpaid Consultant. Here’s my rationale.
Customers form their strongest relationships with people who give the most value. In today’s selling environment, what you sell -- be it a product or service -- is, in itself, the least valuable thing that you offer. In fact, it is probably viewed by most buyers as a commodity. Whether you are a car salesman, a financial advisor, a copier rep, a lawyer, or a plumber, customers can get what you sell from dozens of other people who offer the same thing. In a me-too world, good advice -- ideas that help customers to make better decisions -- trumps, by a wide margin, the value of your “wares”.


Which brings me back to sales people. The highest compliment that a customer can ever pay you is to confer upon you the title of “Unpaid Consultant”. To want your opinion when they are not buying. To value your knowledge enough to want to take advantage of your expertise.
Examples: If you sell automobiles, to get your opinion on which of a competitor’s two models is a better choice for a child going to college. If you sell newspaper advertising, whether you would recommend radio or cable television as a better investment for reaching a target audience. If you sell printing, your thoughts on whether a new ink is appropriate for a packaging project that doesn’t actually involve you.


The point is this: people don’t ask for input from those whose opinion they do not value. When a customer asks for your advice under these circumstances, the message is loud and clear: they view you as an expert. Give the request your very best effort, every time. I assure you, you will be rewarded many times over.

Among my vendor relationships, there is a small group of vendors whose advice I place a high value on. These are also the people with whom I do eighty percent of my business. One of these is my CPA.



I have utilized this same professional for my business for over ten years. She is in private practice and lives five hundred miles from my office. Yes, I could find another CPA who is local to help my business -- in fact, I could line them around the block seven or eight times. I could also save money by doing so -- her fees are higher than most of those in her profession.


So why do I swear loyalty to her? It certainly isn’t because she provides bookkeeping services and prepares financial reports. That’s a commodity -- any CPA firm provides that.
No, what I value is her mind -- her ability to analyze my business and make recommendations that help me to manage it. To me, this is irreplaceable. Yes, much of her time with me is billed, but many times her advice is unbilled, as well. She is a very good sales person (she cold-called me to get my business) and has excellent interpersonal skills. She is a good listener, and even puts up with my annual whining during tax season. In other words, she understands the value of being the Unpaid Consultant. If I changed my CPA relationship, I would not have her to work with anymore -- and that idea distresses me greatly, as you will see.

A couple of years ago, her business had grown to the point that she sent all of her clients, including me, a form letter informing us that she was going to have to trim her client list to lessen her workload. In other words, some of us were going to have to go.

My reaction to this announcement? Sheer panic. I called her immediately. I begged to make the cut! I pleaded. I stammered. I reminded her that I have a simple business and am easy to work with and always pay on time and … and…and…you get the idea.


She laughed and assured me that I had nothing to worry about; her focus was on reducing her workload with more complex businesses that were taking a lot of her time. Relieved, I hung up the phone.


Then I thought -- WOW. I am the customer, and here I am begging this vendor: please, please - continue to take my money!


Does this describe the relationship that you have with your customers? How valuable are you to them? Do they depend on you for giving them direction, or are you an order-taking commodity?

In my business, every time that a sales person asks me, “what would you like to do?” I want to say “why are you asking me? I thought that you were the expert.” I never say that, of course, but it is what I am thinking.
Don’t ask me for my opinion; I’m paying you for yours. Be confident and assertive. Tell me what you think I should do. In other words, be the Unpaid Consultant.

 
Author Bio

Landy Chase, author of Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time, founded his own sales training and consulting firm in 1993 and has clients in more than sixty industries on five different continents. He has delivered more than two thousand paid presentations as a professional speaker and holds the Certified Speaking Professional (CPS) designation from the National Speakers Association, the highest earned level of excellence in the industry. He lives in Charlotte, North Carolina.

This book is actually a good one for your Business Library and I will post a link so you can get it very inexpensively!

Here it is enjoy the savings........


Julie

Tuesday, July 13, 2010

A Closer Look At Mommy Bags - Part 5

If you have any questions about the Mommy Bags Program, please contact me at jlynn.mommybags@gmail.com and I will get back to you as soon as I possibly can.


If you know anyone, especially a woman who owns/operates a business, please share the Mommy Bags  opportunity with them as this will benefit everyone in the long run. We, as small business owners need to support each other in our goals to become successful and independent. If I can be of further assistance please contact me.

My specialty is small business marketing and I would enjoy getting to know each one of you and learning more about each of your businesses. I offer a variety of services and would appreciate the opportunity to work with anyone needing help with their business marketing. If you have any marketing questions, concerns, or advice feel free to contact me at the above email address.

I look forward to hearing from you really soon,

Julie Lynn

Lynn Marketing Concepts

Small Business Marketing On a Budget

Founder of the Mommy Bags Program

Jlynn.mommybags@gmail.com

I have just started a blog for Mommy Bags so please come and check it out and pass it on to your business associates, friends, and family!

http://www.mommybagsmarketing.blogspot.com/
 for participants in the monthly marketing campaign

http://www.mommybagrecipients.blogspot.com/
 for the groups actually receiving the bags

Part 4- A Closer Look into Mommy Bags

Okay, I have already let the “cat out of the bag” so I will go on and tell you a little more about the future plans of Mommy Bags. We are planning a special Holiday Edition of Mommy Bags for the month of November consisting of 500 Bags. (Consultants from Direct Sales companies who are already participating in the September Campaign will be given “first choice” to participate in the special edition of Mommy Bags  before we would take a new Consultant from that same Direct Sales Company) Here are a few facts to think about for now:


• You will be able to reach a very targeted market of Holiday Shoppers (it is usually the women who end up doing most of the shopping, at least it is that way in my family) before the retail stores even start their Holiday Sales and I am offering this service for a very reasonable/competitive rate!

• We already have an order of 150 of these special bags for the Kentucky Paralegal’s Association for their Annual Conference. There will be people from all over Kentucky attending this event for Paralegals.

• This would be the ONLY month that I would allow 2 Consultants from the same Direct Sales Company participate together; meaning you would both have the understand that you split the cost and you each contribute 250 fillers to the campaign. (It is YOUR responsibility to find another consultant within your company willing to do this.)

• Think about this, we will hand out 500 Holiday Edition Mommy Bags and if each person shares the information that is inside of the bags with only 1 other person (which I am sure it would be more than just 1), you have just reached 1000 people or potential customers for the Holiday Shopping Season. I am sure the potential is greater than 1000 people; realistically it would end up being closer to the 5000 people figure.

• There will be more information available about our Holiday Edition Mommy Bags as the holidays get closer but I just wanted to give everyone a little teaser! (Look for more information around late August or early September)

If you would like to receive the information on our Holiday Edition Mommy Bags, send me an email and ask to be placed on the November Holiday Edition Mommy Bags list.

Contact me at jlynn.mommybags@gmail.com with questions,
 
Julie

Closer Look into Mommy Bags Part 3

Benefits of Participating in the Mommy Bags Program:


1. Your business is put in front of a very targeted and receptive audience of women who love to support other women.

2. You will receive a list of every group that received Mommy Bags for the month that you participated. This is a great way to follow up with a thank you card or letter to keep your business fresh in their minds. I will provide an address for the Mommy Group or Women’s Group where the Mommy Bags were delivered. A perfect way to build relationships with potential customers is to send a personalized letter or note card to the group to set your business apart from everyone else!

3. You don’t have to compete with your fellow business consultants as we only allow 1 from each direct sales company to participate in any given month.

4. This is a ground floor opportunity, July was the first month for Mommy Bags, and you never know where this may lead. The opportunities are limitless at this time, as we intend on exploring every avenue available with these Mommy Groups and Women’s Groups. (My hope is that we will eventually have live events that we “put on” for these ladies. Wouldn’t you like to have the opportunity to be a part of something like that?)

5. The Holidays are just around the corner so to speak! We are building a great foundation with these groups in advance to invite them to a great event once we get closer to the holiday season. And we will only be including those women who choose to participate in the Mommy Bag Program as participants!

6. I will post your name, business name, website with a link, and a blog address (if you have one) to all 3 of my blogsites FREE as a special Thank You for participating. I only change or take your link off my blogs if a different Consultant from the same company

Contact me at jlynn.mommybags@gmail.com if you ever have any questions,
 
Julie

Closer Look into Mommy Bags- Part 2

When are Mommy Bags distributed? Mommy Bags are distributed the last part of each month. This gives me plenty of time to get all the participants’ fillers and payments in on time, and still gives me plenty of time to put the bags together. I accept “orders” for the Mommy Bags via email all month long from Mommy Groups and other Women’s Groups and this also allows me time to plan my delivery route in the most convenient and economical way. All Mommy Bags are provided to Mommy Groups and Women’s Groups FREE of charge!


When are fillers and payments due from Mommy Bag Participants? All payments ($30 per month) and fillers are due to me by the 1st of the month that you will be participating. There can be no exceptions to this rule since I am on a very tight schedule the rest of the month with preparing the bags and taking orders. And I only accept 1 person from each direct sales company, as this is the only fair way to do business, so be sure to get your participation requests in to me as early as possible. ( For example: I would not accept fillers from 2 representatives from Mary Kay for the same month , but I will accept 1 representative of Arbonne, 1 from Mary Kay and 1 from BeautiControl as these are all 3 different companies!) Payments from Direct Sales Consultants/Businesses are due within 7 days of the confirmation of your participation. I will send you an invoice and it is due within 7 days or I will have to take the next Rep in line wanting to participate. (This is because I have multiple reps from each company wanting to participate, and I place them on a waiting list, as I give preference to the rep who has already participated the month before) As for independent/individually owned businesses, I will accept more than 1 person from the same type of company, this is called fair competition! (For example: I will accept fillers from 3 different Beauty Salons, Weight Loss Companies, and/or Clothing Stores, etc.)

Any Questions?  Contact me at jlynn.mommybags@gmail.com
 
 
Julie

Mommy Bags: A Closer Look Part 1

What is a Mommy Bag? A Mommy Bag is a packet of advertising pieces, coordinated by Lynn Marketing Concepts, in order to broaden the advertising market of small businesses here in Lexington, Kentucky. We want to encourage all small businesses to participate in this unique opportunity, we are especially interested in reaching those small businesses owned and operated by women. There is a $30 fee to participate each month in the Mommy Bag advertising package and this includes the distribution of your information in 200 bags, and the only other fees involved are in what you decide to create or include as your advertising piece for the Mommy Bags! Generally, Mommy Bags are not shipped out, but passed out at events, craft fairs, expos, doctor’s offices, markets, hair salons, and many more places.




Why is there a $30 Fee to Participate? The $30 fee to participate each month (includes 200 bags per month) helps cover the cost of the bags, decorations for the bags, delivery costs for taking the bags to different locations, advertising costs incurred to get the word out about Mommy Bags, and a very small fee for my time to assemble all the bags! (When you think about it, $30 a month is really a very small price to pay for the type of targeted marketing that the Mommy Bags offer!)



What type of fillers to contribute to Mommy Bags?

• Coupons

• Flyers

• Pens / Pencils

• Samples

• Web Cards

• Key Chains

• Magnets

• Discount Cards

• Book Marks

• Mini Craft Kits

• Soap Shavings

• Scent Cards

• Business Cards


If you have any questions or comments please contact me via email at
jlynn.mommybags@gmail.com

Julie

Saturday, July 10, 2010

Mommy Bags

We are all getting excited here at Lynn Marketing Concepts, our Mommy Bags should be finished by the end of this weekend and will be distributed around the end of next week.

If you are interested in Checking Out the Mommy Bags Program, then visit the participants' blog at:

http://www.mommybagsmarketing.blogspot.com/


Julie

Tuesday, July 6, 2010

One More Resource Recommendation for today!

I have one more very useful reading recommendation for all you small business owners out there.....

This is one that is important to any business really, it's topic is about the MOST Important Marketing Method around:  Word Of Mouth Marketing   This IS what we all strive for and want most for our business, isn't it?

The book is:  Word of Mouth Marketing: How Smart Companies Get People Talking,  Revised Edition  by Andy Sernovitz

Brief Description:
Who Is Talking About You?

Foreword by Seth Godin and Afterword by Guy Kawasaki.


Master the art of word of mouth marketing with this practical hands-on guide.


With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.


Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.


Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.


Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. (edited by author)

Here is a handy link that will take you directly to the book at Amazon:
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

Happy Marketing,
Julie

Great Book for Small Business Do-it-yourself Marketing!

If you are the type of person who prefers to "do-it-yourself", then this is the book for you!

Duct Tape Marketing by John Jantsch
Here is a brief description of the book:

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow (even reccommended by Seth Godin)
For all those who wonder why John JantschBurlingham
 
Raving review by all who have read the book, well those who are actually in the marketing field themselves.....I think it is a fantastic addition to any small business owner who likes to do their own marketing, if you would like for someone else to handle that for you, I am available and taking new clients for a limited time only!
Once my "dance card" is full, you will have to wait for an opening,  do keep a waiting list most of the time and that is always an option if you don't get "in" before I close the doors for the season!
Here is a handy link that will take you directly to the book and at Amazon's amazingly low price:
 
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide


Happy Reading,
Julie

Monday, July 5, 2010

Great Way to Save Money for your Business

Fellow Business Owners,

If you regularly shop for business supplies (even personal supplies, gifts, general shopping too!) then you must

sign up for a FREE account with Ebates .  This website is basically a rebate website where you can place your

with many different merchants , each offering you a certain percentage in rebates on your total purchase.  Imagine

how great it would be to actually receive a rebate on all your spending for the month!  Might add up quite

quickly!   And if you are interested in signing up, the Account is always free (absolutely no hidden costs and most

offer free shipping,so you don't have to pay for shipping which can save you even more money on gas!) and you

will receive a special $5.00 sign up bonus when you use the link below:

FREE Ebates Account with $5.00 Sign up BONUS

Enjoy the savings/earnings,

Julie

Thursday, July 1, 2010

Great Freebie Marketing Website

Please check out http://www.amigram.com/
Free online announcements for engagements, weddings, anniversaries, birthdays, births, pets, graduations, business or any occasion.  Perfect for those business announcements you need to get out to the online world!

They have a whole section on this website dedicated to business:

Business Announcements



Have a new business? A new website? Want to promote your business? Or


did you just get promoted? Create a free business announcement or promotion announcement

Again the website to visit is www.amigram.com


Enjoy,
Julie

Mommy Bags

Our newest program here at Lynn Marketing Concepts is Mommy Bags!  We are so excited

about this and if you want to find out more about this great marketing concept , you can visit the blogsites listed

below:

http://www.mommybagsmarketing.blogspot.com/
for the business participants of the program

http://www.mommybagrecipients.blogspot.com/
for our wonderful Mommy Groups/Women's Groups who actually receive these treasures

If you would like to participate in our August Campaign, send me a message and I will get the information to you in an email.

If you are a mommy group or women's group who would be interested in receiving some of these wonderful bags, contact me via email at jlynn.mommybags@gmail.com and we will put you on our list!


Julie