Duct Tape Marketing by John Jantsch
Here is a brief description of the book:
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow (even reccommended by Seth Godin)
For all those who wonder why John JantschBurlingham
Raving review by all who have read the book, well those who are actually in the marketing field themselves.....I think it is a fantastic addition to any small business owner who likes to do their own marketing, if you would like for someone else to handle that for you, I am available and taking new clients for a limited time only!
Once my "dance card" is full, you will have to wait for an opening, do keep a waiting list most of the time and that is always an option if you don't get "in" before I close the doors for the season!
Here is a handy link that will take you directly to the book and at Amazon's amazingly low price:
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Happy Reading,
Julie
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